Welcome to Copenhague Agency
We are a creative bureau bridging between the two capitals; Copenhagen and Paris.
We specialise in building and growing brands with strong visual identities.
Difference between a having a business and having a brand is the brand strategy; it is not an obvious thing to come around, it has to be created, worked through, and processed – Luckily we are here to help establish your brand and grow!
What we do
The Team
Copenhague Agency is business where the complete brand development, and actual execution, are all handled by the same team. This means fluid communication between partners and less room for missteps and no delays in order to achieve the desired outcome
Visual Identity
– Logo creation and variation
– Color palette
– Typeface and font
– Image rules
– Icons
Strategic Development
– Marketing analysis
– Goals establishment
– Market opportunities
Brand Universe
– Events- and project management
– Editorial photoshoot
– Product design
– Physical store branding
– Website
Do you recognise this?
You struggle with convincing the clientele to engage, you have issues on what to actually write on social media, you hesitate with decisions and what path to take… Even when you work long hours, pour your soul and energy into your new company – it doesn’t seem to take off as you planned.
Not to worry – as we have all lives this.
The solution is developing the brand strategy as it is a foundation stating who you are and what your goals are and it will help you through your hard times when doubt comes to you and you doubt your business and everything else.
Your Brand & Strategy
Your brand is what sets you apart from your competitors. It is not only physical evidence of your company – as logo, social media, and website – it is equally much your mission, vision, and values – meaning everything you embody as a message, as a reason for existing, and as a connection to the world around you.
People don’t just purchase products they like – they buy from brands that they connect with on a conscious and subconscious level. This means that they need to be offered the values and vision of your brand to be able to connect with and remember you, when they are in the process of purchasing.
Case
Introduction
The Trench Factory already had a strong product, and mission in the concept of their business. Upcycling vintage coats to become one-of-a-kind bespoke art to wear. The artwork is hand-painted by selected artists.
Base
Marketing analysis
Methods of 4P and SWOT were essential to confirm the brand’s USP (Unique Selling Point), and from here we saw the open market position where one-of-a-kind wearable art, with a sustainable objective, was in demand from a clientele within both purchasing power and high-level aesthetics.
Visual Identity
Missing pieces
Copenhague Agency helped develop the missing pieces to the already strong visual identity of the brand, such as the logo, color palette, and image rules. In terms of selecting the right logo, it was important for the brand that it was contemporary, and simplistic to create a visual balance.
Final Stages
Conclusion
We also build on top of the brand universe, developing labels, managing photoshoots, and creating a homepage and a social media storyboard and communication brief.
The Trench Factory had come from a developing stage and now entered into existence, where the business was able to communicate its purpose to the client and reach awareness through its exhaustive brand universe
Julie Kolding
Danish-born, but based in Paris since 2016, where she did her studies at ESMOD, as Head of Marketing & Communications Strategy in Fashion Industry and at CNAM in Innovation Management in Fashion Industry.
Working in different companies, as well as for different projects Julie is well-rounded in the fashion industry.
Mille Reynolds
Master-educated at KEA as Multimedia Designer & Web Developer, Mille is a full-stack developer working on homepages and graphic design. Working freelance for many years collecting techniques and know-how, her area of expertise is deep.
Mille is located in Copenhagen where she lives permanently.
We would love to hear from you and see what we can do in terms of growing your project,
please reach out to us at info@copenhagueagency.com and we will get back to you as soon as possible for a first meeting free of charge.
Hours: Mon-Fri 9:00AM – 5:00PM
Email: info@copenhagueagency.com